It has been 4 years since I am hosting regular shopping sessions in our Amsterdam studio. I get to meet various women, share my honest jewelry advice with them and in return I get to know them better. This helps me create more versatile yet unique jewelry in the upcoming collections. I believe an essential part of the jewelry spirit lays in how a jewel suits its wearer; inside and out. That's why I have decided to create this styling guide in the first place.   

I do not like stereotyping, but I believe that knowing yourself and recognizing your personal style helps you to choose jewelry you will cherish for years to come. Our jewelry is made with care and precision, by the hands of a jewelry master, not by a heavy machine in a batch of a thousand pieces. Each piece has sentimental value from the beginning, and we are trying to reinforce it by advising you on the right piece that will match your core identity, avoiding temporary trends influencing your jewelry-relationship.

Aynur Abbott jewelry is made to elevate you; each jewel in our collection is made to be an extension of your true identity, worn from day to night, daily. While our main vision as a brand is to inspire and empower, we are not playing it safe, and we continuously try to challenge you to be a bit more daring.

In my own experience, I always advise women to move their comfort boundaries further and choose for pieces in their own style but enhance them a little, for example, by placing rings on their index or middle finger, instead of playing it safe on the classic ring finger. 

Choose your character, find your ring. That's why we have curated a simple list of 3 "personas", that reflects our existing customers and their style identity to help you get one step closer to your new jewel.